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Multi-Channel Attribution: Definitions, Models and a Reality Check
A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of...
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we...
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